Lacoste x Pierre Gasly: Where Style Meets Performance

French Formula 1 driver Pierre Gasly, who stands out with his international success, joins the Lacoste family as the new brand ambassador. With his interest in tennis and golf, Gasly naturally builds a connection at the intersection of sport, style, and culture, and within this collaboration, he becomes the new face of one of the Maison’s most iconic pieces, the polo.

Beyond his success on the track, Gasly stands out with an approach that combines style and attitude, representing a new generation of athletes where sport intertwines with culture and fashion. This vision aligns strongly with Lacoste’s timeless DNA.

As part of this collaboration, Gasly will be closely associated especially with Lacoste’s iconic polo. Designed by René Lacoste to provide greater freedom of movement and elegance on tennis courts, the polo has evolved over the years beyond sports to become a staple of modern wardrobes. Positioned at the intersection of sport and style, this piece continues to be one of the strongest expressions of the brand’s signature sporty elegance since its foundation.

Lacoste and Pierre Gasly are strengthening their deep-rooted connection to sport while signing a powerful collaboration that reflects French elegance and the brand’s values on the international stage. This partnership will continue to evolve through various projects in the coming period.

Lacoste CEO Eric Vallat shared his thoughts on the collaboration: “Pierre Gasly perfectly represents the spirit of performance and determination that Lacoste has carried since its founding. His international career, high standards, and interest in disciplines such as tennis and golf create a strong connection with our brand’s world. We are delighted to welcome him among the Maison’s brand ambassadors and to begin a new chapter together.”

Pierre Gasly said, “Lacoste is an iconic French Maison that has transformed its sporting heritage into a contemporary sense of style. The polo is its strongest expression; a piece born on tennis courts that has evolved into a symbol of timeless elegance. I am very happy to be part of this story today and look forward to bringing this collaboration to life through different projects in the future.”

Born in Rouen in 1996, Pierre Gasly began his motorsport journey at the age of six with karting and quickly rose through the ranks. Making his Formula 1 debut in 2017, Gasly became one of the leading names in French motorsports over time. In 2019, he stepped onto the podium at the Brazilian Grand Prix, becoming the youngest French driver in Formula 1 history to achieve this. In 2020, he achieved another milestone by winning the Italian Grand Prix in Monza, becoming the first French driver to win in this category since 1996.